A reason to connect.
We look for a credible connection between the product, the creator and the people watching.
Independent influencer marketing
For brands worth talking about.
And creators worth listening to.
We bring the right people together, then take care of the campaign.
Start your next partnershipExplore the partnership
View brands pageOne partner. Every moving part.
The right creator. A clear brief.
A campaign kept moving.
The shortlist. The outreach.
A fit that makes sense.
The rate conversation.
A brief everyone agrees on.
Feedback, approvals, publishing.
Then the final report.
Different products. Different audiences.
A look at the thinking
behind the partnership.
We look for a credible connection between the product, the creator and the people watching.
An agreed format. A clear brief. Space for the creator to tell the story in their own voice.
We coordinate feedback and publication, then bring together the reporting agreed for the campaign.
Explore a campaignOur approach
A creator’s reach is a starting point. Here’s what we look at next.
See the thinking in practiceWe review recent videos and viewership patterns, rather than judging a channel by its biggest upload or subscriber count.
Interests, location and audience insights help us assess relevance, using the information available and details creators share.
We consider the creator’s subject matter, delivery and previous sponsorships. The useful question: why would their viewers care?
The format, fee, measurement period, approvals and usage rights need to be understood before anyone commits.
See the thinking in action
A planning app. A useful routine. A natural place in a creator’s next video.
Explore the campaign An illustrative example, not client work.An introduction is all it takes
Tell us what you’re working on. We’ll review your enquiry and get in touch to explore a suitable next step.
Your introduction is on its way
Your enquiry has been submitted. We’ll review the details and respond using the email address you provided.
Back to AdveraADVERA / FOR BRANDS
Reach your audience through creators they choose to watch. We find the fit and manage the campaign, from introduction to reporting.
Tell us about your campaignYouTube first. Audience relevance. Clear campaign terms.
The right fit comes first
Who watches? Why do they watch? Where does your product fit? A subscriber count can’t answer those questions on its own.
We consider the audience’s interests, location, and relevance to your product, using the information available and insights creators share.
We review the creator’s subject matter, presentation style, and previous sponsored content to understand how a partnership could fit.
We consider recent viewership and engagement patterns alongside the campaign’s format, budget, and objectives. Past views are context, not a guarantee.
The moving parts, kept together
The brand, the creator, the brief and the release. We keep all four moving in the same direction.
Explore all four parts of the campaign.01 / Start with your goals
Your product, audience, objectives and budget shape the campaign. We clarify what matters to your team before recommending creators or a content direction.
02 / Find a relevant voice
We consider the creator’s content, audience and recent performance in the context of your goals. Each recommendation should have a clear reason behind it.
03 / Agree on the details
Rates, format, talking points, deadlines and the review process are discussed before production. We coordinate the brief so your team and the creator share the same expectations.
04 / Bring it to the audience
We keep feedback, approvals and publishing dates moving, then coordinate the reporting agreed for the campaign. Your team has one point of contact throughout.
PRICING, WITH THE DETAILS AGREED
Your creator, format and scope shape the proposal. We agree the pricing route and terms before work begins.
Pricing is based on the views the sponsored video receives after publication, using an agreed cost per 1,000 views.
A fixed fee for a defined set of deliverables, often suitable for established creators with consistent viewership.
Inside our thinking
A fictional planning app. A practical use case. Four decisions that connect the two.
An example of our thinking, not completed client work. No campaign results are implied.
Start with a real use case
The brief starts with a task the product can help someone complete: turning a busy week into a clear plan. That gives creator selection and content development a concrete direction.
The question: who would actually find this useful?Budget, timing and measurement terms would be agreed with the brand.
Relevance before reach
We would look for creators already explaining practical workflows. Recent content, viewership patterns, audience information and previous sponsorships would inform the recommendation.
The question: does the product belong in this conversation?A demonstration with context
The creator could demonstrate the app while explaining their own weekly planning routine. We would agree the talking points, disclosure, review process, usage rights and pricing before production.
The question: what will the viewer understand after watching?3:30–4:4575-second sponsored integration
Report against the brief
After publication, we would review the agreed metrics over the measurement period. Available views, engagement and tracked activity can inform the next decision; each metric needs context.
The question: what should inform the next campaign?Sample structure only. No performance figures are shown.
BEFORE WE GET STARTED
We review their content, audience, recent views and engagement, then build a shortlist around your product, campaign goals and budget. We also consider how naturally your product fits into the creator’s content.
No. Share your product, audience, goals, preferred timing, and any budget guidance. We can use that conversation to shape a clearer campaign brief.
Usage rights, reposting, paid advertising use, and exclusivity need to be discussed and agreed with the creator. They are not automatically included in a sponsorship.
Our main focus is YouTube integrations and dedicated videos. We also consider Shorts, Instagram and TikTok collaborations where the creator, audience and format suit your campaign.
We review your enquiry and follow up to clarify your goals, audience, budget and timing. From there, we assess potential creator matches and outline a proposed approach for you to review.
An introduction is all it takes
Tell us what you’re working on. We’ll review your enquiry and get in touch to explore a suitable next step.
Your introduction is on its way
Your enquiry has been submitted. We’ll review the details and respond using the email address you provided.
Back to AdveraADVERA / FOR CREATORS
Your content brings people back. We help find brand partnerships that belong there, and coordinate the business side so you can focus on creating.
Introduce your channelNon-exclusive. Campaign by campaign. Your approval comes first.
A partner behind the partnership
Introductions, terms, feedback and publishing dates. We keep the business side organised and both sides informed.
We explore brand partnerships that make sense for your content, your audience, and the types of products you’re comfortable promoting.
We support rate negotiations and help define deliverables, timing, review requirements, and any additional requests before you commit.
We manage briefs, feedback, and deadlines with the brand, and coordinate the reporting agreed for the campaign.
Your approval comes first. Your creative voice stays yours.
FIT BEFORE FORMALITIES
A sponsorship should feel at home on your channel. Tell us what you make, what your audience values and which brands interest you.
Your content, audience and preferences guide the opportunities we bring to you.
Work with Advera on a campaign-by-campaign basis while continuing your other partnerships.
Know the deliverables, brand requirements and review process before you start.
WHAT WE WORK ON
Our main focus is YouTube. We also consider Instagram and TikTok collaborations where there is a relevant brand and audience match.
60–90 SEC · INSIDE AN EPISODE
Your product inside the show.
15–60 SEC · VERTICAL
Millions see you fast.
8–12 MIN · WHOLE EPISODE
A whole episode about you.
YOUR QUESTIONS, ANSWERED
Yes. You decide which opportunities to accept. We look for brands that fit your content and audience, then discuss the campaign, deliverables and terms with you before you commit.
Yes, we recommend including an up-to-date media kit. Bringing your content, audience demographics, recent performance and sponsorship formats together helps us assess brand fit more quickly and reduces back-and-forth. If you don’t have one yet, share your channel link and recent channel analytics, including audience demographics and average video views.
We review your channel, content and the information you share to understand which partnerships could suit you. If there’s a potential match or we need more details, we’ll get in touch. Any campaign opportunity and its terms are discussed with you before you commit.
Our main focus is YouTube creators who produce consistent, high-quality content and have an engaged audience. We consider your content, audience fit and recent video performance alongside subscriber count. We also explore Instagram and TikTok partnerships where there’s a suitable brand match.
Payment timing, usage rights, approval requirements, and any other obligations are discussed and agreed for each campaign before work begins.
An introduction is all it takes
Tell us what you’re working on. We’ll review your enquiry and get in touch to explore a suitable next step.
Already working with brands? Mention any exclusivity agreements or upcoming commitments so we can avoid conflicting opportunities.
Your introduction is on its way
Your enquiry has been submitted. We’ll review the details and respond using the email address you provided.
Back to AdveraADVERA PARTNERS
Last updated: 28 September 2026.
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